In the last decade, entrepreneurs have re-defined the indoor play experience, investing and innovating to create an enjoyable play environment for the whole family. Despite this progress, the capacity to innovate and create sources of differentiation is infinite. Indeed the majority of prospective operators are “People Like You”, people that went to their local play centre and thought, “I can do this better”; here we share their stories with you so that you may create your own. The market is still young in terms of fulfilling its potential and represents an exciting opportunity for entrepreneurs and organisations with passion and vision.